<b>
Text drawn to the reader's attention without extra importance: keywords, product names, article leads.
Baseline: Widely available · Inline text semantics
When to use it
For visual salience with no urgency — keywords in a summary, names in a review.
When not to
If it's genuinely important or urgent, that's strong.
Example
The winning entry was a sourdough rye from Rotterdam.
<p>The winning entry was a <b>sourdough rye</b> from Rotterdam.</p>